Eye shadows bring out color, reshape lid structure, enlarge and dramatize the eyes. Using sponge tip applicator, apply the basic shadow across the mid-section or crease of the eye. Next stroke the shadow down toward the eye to the center of the iris. Next apply a lighter shade (suggested color campaign or Ecru) across the top of the brow bone and down to the inner part of the eye meeting the basic shadow. Blend together lightly.